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shermin sathi
Apr 09, 2022
In Welcome to the Forum
If you are happy with your open rate, can you confirm that your emails were opened and responded to, not just opened and then decluttered from the mailbox. So how is it going? First, you need to know what your email open rate is. What is email marketing open rate your email open rate is the calculated percentage of the number of subscribers who received and opened your email campaign. It's not the ones who received it and ignored it or the ones who deleted it but never opened it. It is not determined by the number of emails delivered, but by the number of emails opened. The average email open rate ranges between 19-25% depending on your industry, while the average click-through rate is 2.5%. The average company mailing list click-to-open rate, however, is 20-30%. Want to learn more about email marketing kpis? Read our blog: 10 essential kpis and metrics for email marketing. Your email service provider will provide you with the statistics with which you can calculate your open rate. The calculation is done by taking the number of people who opened the email and dividing by the number of emails sent that did not bounce. When it comes to marketing, creating a plan for success requires everything to be calculated and precise. You want to make sure you have metrics in place that give you insight into how well your campaign Is doing and benchmarks to compare your progress over time. You need to plan and revise to get the best results, in this case, to achieve a high email open rate. Don't be afraid to adopt the methods used by other companies in your industry. The best thing to do is to have a professional mobile marketing team to assist you and handle the math and the technicalities, a team that will give you the quality at ease. So at this integral point, you're asking "How do I increase my email marketing open rate?" the answer is compiled in this list of 11 essential tips to increase your email marketing open rate:segment the audience to increase relevance improve email deliverability don't buy mailing lists! Authenticate
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