Guide Customers Through the Marketing Funnel Using Interactive Content Five trends defining a new vision for marketing automation 6) Use marketing automation Marketing automation software facilitates lead development. In an ideal world, every message a lead receives is personalized and comes with a high level of support service. However, this is not always possible.
Icon ma sauce As a result, many ghost mannequin effect organizations find marketing automation systems useful and useful in the lead generation and lead development process. How Does Marketing Automation Work? You can use automation software for targeted messages. This depends on the action the lead takes within the parameters you set. For example, if a lead is interested in a particular product, the automation software can send an email to the lead about price changes, new arrivals, similar product launches, and even product reviews.
You can also send welcome letters, thank-you letters, cart abandonment letters, webinar announcements, and set specific scenarios for your brand. It saves time for brands that have too many leads to follow up manually. Marketing automation case study Tom Hag, Email Marketing Manager at Essay Tigers, says marketing automation has reduced the company's sales cycle by 22%.