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    Samiul Islam
    7d

    Low-key Didi Finance love have Someone

    in Welcome to the Forum

    Although Didi has many competitors in the car-hailing industry, it is a fact that no one can shake its position. Compared with this, Didi's financial performance is somewhat unsatisfactory. According to a report from Yijian Finance in November this year, Didi Financial employees once revealed that “Didi Financial’s loan balance is less than 20 billion”, and its GMV in 2017 reached 25-27 billion US dollars (about 150 billion- 162 billion yuan), it can be seen that even after three years of development, the volume of Didi’s financial business still does not match the scale of transactions. More intuitively, if the revenue is used as a measure, the financial business is already the third largest business of Meituan.


    From 2016 to 2019, the financial business contributed 290 million, 1.2 billion, 8.8 billion, and 16.1 billion revenue to Meituan respectively, and the proportion of total revenue increased from 2.25% to 16.57%. The starting time of the two is around 2015, and b2b data the difference between the two in the initial stage is not big. At the same time, although Didi already has six financial licenses, core licenses such as consumer finance and banking are still missing. In this regard, the relevant person in charge of Didi said that Didi will deepen the financial ecology and accelerate the acquisition of more valuable financial license. Although the status quo is not satisfactory, judging from Didi's actions, it has no plans to retreat.



    In June of this year, Didi upgraded the structure of its financial business unit, and Zhuo Jingshi, vice president of group finance and operation management, will also serve as general manager of the financial business unit and report to senior vice president Zhu Jingshi. At the same time, the Financial Ecology Management Department was established to focus on the operation and management of licensed businesses and continue to deepen external cooperation

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